Found an interesting article by Justus & Sunitha in ‘Indian Management’ magazine. Article ‘Mapping the value chain’ highlights that assessing a company’s competitivness requires an understanding of the entire value chain system and not just the company’s own value chain.
Here are the bullets.
American airlines leaves aircraft surfaces unpainted.
Air Asia implemented a faster turnaround time.
Jetlite cut food items.
2-Alternative production process
Modified Solvay process for making Soda ash, with byproduct fertizer Amm. chloride
3- Tackling raw material shortage
Developing expertise in fermentation technology by Pfizer
4- Raw material quality
Vertical integration into steel by Timken, a bearing manufacturer.
5- Local customs and culture
Fish tanks by Walmart in China
6- Raw material from waste
Wealth out of Waste (WOW) scheme at ITC
Eternity by Exide
8- Human relation
Contractual employment by Asia Motor works on the lines of oil-rig business
China Unicom low call charges for international calls
12- Inventory turnover
Mulchandani of Baron Internatinoal borught down price of TV sets in India.
13- Supply chain
14- Erection cost
Second hand plants by Vedanta
15- Support facilities