As upstanding PRs the journo/PR relationship is a very important one, which needs to be handled delicately. One wrong move and you’ll never get published again! (I mean it, journalist purgatory is real!)
However I’ve come up with a fool-proof plan to make sure you stay on top of your field. Follow my easy steps below to ensure a long-lasting harmonious relationship with your favourite journo:
1) don’t bother finding out what they specialise in, send them every and any press release; one of them is bound to be of interest.
2) send emails with RE: in the subject line to trick them into thinking you’ve already engaged in previous correspondence. This is sure to provide them with endless lol’s when they realise what you’ve done, thus compelling them to write back.
3) don’t bother calling the journo first with your pitch, just blindly send your pitches, as journos definitely…
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