How to keep a journo happy

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PR girl problems

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As upstanding PRs the journo/PR relationship is a very important one, which needs to be handled delicately. One wrong move and you’ll never get published again! (I mean it, journalist purgatory is real!)

However I’ve come up with a fool-proof plan to make sure you stay on top of your field. Follow my easy steps below to ensure a long-lasting harmonious relationship with your favourite journo:

1) don’t bother finding out what they specialise in, send them every and any press release; one of them is bound to be of interest.

2) send emails with RE: in the subject line to trick them into thinking you’ve already engaged in previous correspondence. This is sure to provide them with endless lol’s when they realise what you’ve done, thus compelling them to write back.

3) don’t bother calling the journo first with your pitch, just blindly send your pitches, as journos definitely…

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About my2twobits

I am a 40+ male PR executive from India. I have deliberately kept my identity hidden so that I can freely, frankly open my heart and share my feelings about people I know from work and outside. Hope you enjoy the resulting emotional free-flow in my posts. I do fear and dread the day when my identity is disclosed and I may be forced to totally delete this blog, unless of course a publisher comes with an interesting offer ;)

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