Because all of us have first impressions, prejudices, likes, and dislikes, we need to listen to what other people think.
People decisions may also fail because a job has become what New England ship captains 150 years ago called a widow-maker. When a clipper ship, no matter how well designed and constructed, began to have fatal accidents, the owners did not redesign or rebuild the ship. They broke it up as fast as possible. Widow-makers, that is jobs that regularly defeat even good people-appear most often when a company grows or changes fast. Whenever a job defeats two people in a row, who in their earlier assignments had performed well, a company has a widow-maker on its hands. Any job that ordinarily competent people cannot perform is a job that cannot be staffed.
People in organizations tend to behave as they see others being rewarded. And when the rewards go to nonperformance, to flattery, or to mere cleverness, the organization will soon decline into nonperformance, flattery or cleverness.
A mass movement is powerful precisely because the majority has a diversity of interests all over the lot and is thus lukewarm in regard to all of them and zealous in respect to none.. The single cause gives the mass movement its discipline and its willingness to follow a leader. It thus makes it stand out and appear much bigger than it really is. It enables a single cause to dominate the news and, indeed, largely to determine what is news.
In respect to the mass are today pretty much where we were in respect to the psychodynamics of the individual a hundred years ago. Of course we know of the passions. But they were something one could only explain away as part of animal nature. They lay outside the rational. All one could do was to suppress them. Freud showed that the passions have their reasons, that indeed, in Pascal’s famous phrase, the heart has its reasons of which Reason knows nothing. Freud showed that the subconscious is as strictly rational as the conscious, that it has its own logic and its own mechanisms. But so far we still lack a Sigmund Freud of the mass.
From- The frontiers of management by PD