When will our Indian companies get the message that writing upto 50 % off irritates some people, when you actually find that most of the items on sale are at 10-20 % discount, and only 10-15 items are at 50 % if at all. This never leaves a pleasant memory.
Nike, Adidas and other MNC’s seem to have read the pulse, and now come up with flat 40 % or flat 50 % sale, which is reasonable.
But, most of Indian companies, including our very own Westside (from TATA) continues with the practice of writing very very small invisible upto, and huge 50 % off. WHy? are customers fools. Now everyone understands it, so why not state the truth.
Say 10-50 % off in equal font size, if you can’t come up with flat 40 % thing. Any listeners.